About

Scott Lackey

Hello, I'm Scott

For a long time, I built my life around performance, certainty, and control. I succeeded, failed, rebuilt, and failed again. I went to war. I crossed the Ironman finish line. I built businesses and lost them. I chased identity through achievement and learned the hard way that success does not make you whole.

Everything I believed I was building toward eventually collapsed. Not all at once. Slowly. Lightning strike by lightning strike. Until the life I had constructed no longer matched the man I was becoming.

Here is what I know now.

Pain is not punishment. It is instruction. Collapse is not the enemy. It is the doorway. Most people do not fail because they lack talent or opportunity. They fail because they refuse to confront what is broken inside them.

My work is about that confrontation.

I speak to men and women who sense that something is off. They may be outwardly successful and inwardly unsettled. They may be exhausted from carrying an identity that no longer fits. They may feel called to something deeper but cannot yet name it.

I do not offer shortcuts or formulas. I teach ownership, discipline, surrender, and the long work of becoming whole. I believe real change begins in the places we avoid and that faith, not certainty, is what carries us through the middle.

The question that defines my work is simple.

What are you willing to sacrifice to become who you were meant to be?

If that question unsettles you, you are in the right place.

"When it feels like there is no way back, that is exactly where your new beginning starts. It’s not 'The End', it’s the beginning. The gifts are discovered in the pain."

A Glimpse into Scott's Journey

In 1982, at the age of 13, I embarked on my entrepreneurial journey selling rocks I found during my summer adventures. I went through the neighborhood, knocking on doors with my collection, each rock holding a unique story. While the venture only amounted to around $5 in sales, it taught me early lessons in resilience, initiative, and the gifts of adversity.

A decade later, I created my first invention called “The Wire Dog” during my time in Iraq and Kuwait (Desert Shield/Desert Storm), born out of necessity to expedite secure communications. This invention, though innovative, faced challenges in bringing it to market due to my lack of experience. A short five years later, I patented my second invention a Childhood Health Passport that grew into numerous ancillary products. Eventually, the products initial success led to investment funding of $3M. However, I faced the harsh reality of losing control over my creation when the investors took over the company six months later, Lighting Strike! A powerful, life altering series of lessons teaching me invaluable business dynamics and the gifts of failure.

Transitioning to retail advertising, I dove into another entrepreneurial endeavor, driven by innovative ideas, intellectual property, and partnerships working with globally recognized brands. Despite the financial rollercoaster, this experience laid the groundwork for my corporate stint as the VP of Sales and Marketing, working with the Fortune 1000 companies both public and private, where I honed my business skills further.

Returning to entrepreneurship, I acquired three business in 2008, despite the global economic crisis, I was still able to grow the business through additional acquisitions over 500% and then sell them. It was an extraordinary adventure in adversity trying to swim upstream to success and great content for my upcoming book. Remaining entrepreneurial, I began consulting with businesses experiencing their own lighting strike survival events helping, ownership, secured lenders and Boards navigate to a renewed stable operational business. On the other side of the spectrum, I helped startups build out their business plans, operational structure and raise capital while also supporting clients looking for an exit strategy. My self-imposed challenges and business experience have been my greatest training ground in resilience and discipline in adverse climates. My pursuit of adventure has been deeply transformational both internally and experientially. All of it, has set the stage for my journey ahead.

A Glimpse into Scott's Journey

My first business began at thirteen years old with a pocket full of rocks and a conviction that possibility always lived just beyond the next doorbell. I sold what I could find during summer days and learned early that rejection, resilience, and risk would be lifelong companions. I did not know it then, but that boy was already being trained by failure.

Years later, I found myself in the desert during Desert Shield and Desert Storm. War reorders a man. In the middle of that chaos, I built my first real invention, the Wire Dog, out of necessity and restlessness. I believed it would change everything. It did, just not in the way I imagined. I had the idea. I did not yet have the wisdom to carry it.

Several years later, I patented my second invention, the Childhood Health Passport. It grew quickly. Investment followed. Three million dollars in funding arrived. Then control vanished. In six months, what I built was no longer mine. That was my first true lightning strike. The kind that does not just teach business. It teaches you about yourself.

I returned to business through retail advertising and corporate leadership, working with global brands and Fortune 1000 companies. Outwardly, it looked like progress. Inwardly, I was still learning what loss, ego, ambition, and certainty cost a man when they go unchecked.

In 2008, I stepped back into full ownership during the middle of the economic collapse. I acquired multiple businesses while the world was burning around them. Against the current, they grew. Years later, I sold them. From the outside, it looked like success. From the inside, it was another season of fire that stripped away illusions I did not yet know I was defending.

Over time, my work evolved into crisis consulting and leadership reconstruction. I entered companies that were drowning in debt, broken in trust, and fractured in identity. I also walked alongside startups trying to be born. What I discovered in both places was the same truth. Strategy alone does not save what identity has broken.

Every season of business, invention, loss, rebuilding, endurance, and faith became part of my training. Not for success. For formation.

Looking back now, none of it was wasted. Not the wins. Not the collapses. Not the storms. All of it became the ground where the Warrior learned endurance, the Poet learned vision, and the Shepherd learned how to guide without control.

That is the story behind the work I do today.

Committed to Guiding and Empowering

My journey is not a story of achievement. It is a story of endurance. It was forged in failure, refined through loss, and shaped by the moments where quitting would have been easier than standing back up. I have learned firsthand what happens when lightning strikes a life. Not just once, but again and again. In business. In identity. In faith.

In seasons of illness, loss, collapse, or financial fear, the temptation is always the same. Resist the change. Hide from the pain. Control the outcome. I tried all of it. None of it worked. What I learned instead is this. Adversity is not the enemy. Adversity is the furnace that exposes what is real and what will not survive the fire.

Discipline became my language of survival. Not as punishment, but as protection. As structure. As a way forward when emotion failed me. Through every collapse and rebuilding, I discovered that the strength I was searching for had been forming inside me the entire time.

I do not believe we find our purpose by avoiding hardship. I believe it is uncovered by walking straight through it with our eyes open and our hands steady.

“My work is grounded in a few simple convictions: truth matters, courage is required, discipline changes everything, and compassion is not weakness. It takes all of these to walk through life’s storms without losing yourself in the process.”

I served eight years in the United States Army, including tours in Germany and during Desert Shield and Desert Storm in Iraq, Kuwait, and Saudi Arabia. Service shaped how I see responsibility, sacrifice, and leadership. That commitment to others did not end when I took off the uniform. I have continued serving through community work and mission efforts, not as a title, but as a way of living.

I was honored with a Citizen Certificate of Merit for intervening during an active shooter incident in support of a police officer and helping save a life. That day remains one of the clearest reminders of how fragile every moment is and how important it is to be willing to step forward when it counts. I have always believed that making a difference begins at home and ripples outward into neighborhoods, communities, and our country.

My wife Michelle and I have been married for 28 years. We live near Atlanta, Georgia, with our children, Skylar and Sydney, and our dog, Fender. Our life together is rooted in faith, family, and shared adventure. The greatest journey I have ever taken is not business, endurance sport, or the military. It is building a life and home with the people I love.

Personal Life

SERVICE AND FAMILY

As a United States Army Veteran with eight years of service, including tours Germany, Desert Shield/Desert Storm in Iraq, Kuwait, and Saudi Arabia, I’ve remained dedicated to serving others. Beyond military service, I’ve continued my passion through community projects and mission trips, embodying the spirit of selflessness and courage that I share with audiences to empower them to do the same.

I’ve been honored with a Citizen Certificate of Merit for courageously engaging an active shooter, supporting a police officer, and saving someone’s life. This experience, is always a reminder of my thankfulness and gratitude that I could be at the right place and time to help. I have always desired to make a positive difference in my home, neighborhood, community and our country. 

Living near Atlanta, Georgia, with my wife Michelle of 28 years and our children, Skylar and Sydney, we embrace life’s adventures together, cherishing moments of travel and family time with our children and our beloved dog, Fender (yes, from the guitar brand).

Acting Opportunities

What as awesome experience in a lead role of a short film.

What Others Are Saying About Scott

Jason Brewer

"It was about 0330 when we got up and it was still pitch dark when we set out for a 100 mile Ironman training ride and then two mile run afterwards. We always earned our sunrise chasing a vision of what we wanted to become. Scott was that individual you see or imagine that was getting up earlier than you. They were already training, grinding, and pushing themselves to change. Real change. The change that comes from staying in discomfort. Scott knew what it took, and I witnessed it as his Ironman training partner. He craved that uncomfortable place because he knew that's where real change happens. I got a front-row seat to see what's in a person if they are motivated, driven, and disciplined to make consistent progress towards a goal. The type of change I saw Scott make and his influence on others lasts a lifetime. He's an IRONMAN."

Jeffery magnus

"The first time I heard Scott speak, it only took minutes before I knew he was going to bring a powerful story. It was intense listening to him speak so directly and authentically. I will never forget his story waking up one morning empty, like his soul was just an unending void and what happened next. As I listened, I could feel everything he was saying and it was transformative to my life. I left that day, deciding to make some changes in my life and I am excited for all those who will get to hear Scott speak and ultimately read his book!"

Alan Randal

"It has been years since Scott and I worked together, but when he told me he was writing a book I jokingly said, “you better let me write a testimonial” and here I am. I first met Scott as a referral from my Law Firm. My business was virtually an inch away from filing for bankruptcy, investor frustrations escalating, suppliers not willing to ship products because I was so far behind, and family relationships in my business were falling apart just as fast. Not a proud season and my first meeting with Scott was so very different than I could ever imagine. I don’t remember how long we talked, but what I will recall for the rest of my life was the end of our meeting when I thought he was going to tell me what I was convinced of, it’s over. Scott asked me, “what are you willing to sacrifice to save your family?” I said “everything”. He followed up by asking “what are you willing to sacrifice to save your business?” I remember pausing for along time and I told him, “I think whatever I need to but not my family.” For the next seven or so months the painful work seemed never ending. My family was protected, my relationships restored, my scars healed over time and I’m still not quite sure how we did it. But Scott always told me, “Lean-in during these moments and relax in the discomfort, you are going to be rewarded with great gifts on the other side of this”, and I hated hearing it every time he said it. But it was and is true and while I don’t want to experience this again, I would not be the man I am today without those events and Scott’s guidance and leadership. He was the change agent we needed when nothing seemed possible."

Kim Bramblett

I have been Scott’s Triathlon Coach since 2021 across, Sprint, Olympic, Ironman 70.3 and Ironman 140.6 race distances not to mention ½ Marathons, 10k’s and 5k’s. What I admire most about Scott is his ability to set goals, navigate the obstacles and immerse himself in the adversity with his infectious Never Give Up Attitude. Scott is always sharing his gifts with others, selflessly helping those who aspire to challenge themselves both professionally and athletically. I am grateful to know him and thankful he’s allowed be to lead him through his triathlon career.

Drew B. Taylor

It’s hard to find people that boldly demonstrate Activation. Scott has a knack for using Faith, Wonder, and Action to illustrate what is possible.

His action, energy, and genuine enthusiasm helps people turn their dreams into reality.

Club House Trailers

https://youtu.be/9JXD4Mjs9H8